Between September 4th and 6th, the staff of the Exports and Investments Promotion Agency of El Salvador (PROESA), other government officials and private sector representatives were trained on best practices in investment promotion in order to build capacity and improve services to attract investment in El Salvador, the workshop was conducted by an international consultant, Luis Soto, CEO at Global Partners Consulting.
The training received in each day, had as main objective to provide PROESA team and representatives of the other institutions, a vision of context for the development of better investment promotion strategy. The main topics discussed were: 1) Focused promotion of investment, 2) Investor facilitation services, 3) AfterCare and 4) Improving the investment climate.
The consultant said that those countries that are most successful are not necessarily those with no gap for development but those which have the ability to organize better the efforts to overcome them, in the case of El Salvador PROESA can be a key organization from the perspective of improving the investment climate . "I've worked in over 25 countries and I noticed that El Salvador has a great advantage to have an Agency for Export and Investment Promotion as PROESA, which has a young team with high capacity and professional diversity" said Soto.
At the end of the training sessions Soto concluded that much of the future success of El Salvador in attracting investment , is determined first in providing conditions conducive to further investment in different sectors , this accompanied by an effort to intense international promotion of the country.