Awareness campaign on export culture seeks market diversification and the generation of a new profile of trained producers to export to international markets.
The government of El Salvador, through the Export and Investment Promotion Agency of El Salvador (PROESA) bring out the first awareness campaign for the Salvadoran population on foreign trade, under the "National Export Culture Project".
The campaign aims to foster a new attitude towards our country’s international trade relations, support the diversification of Salvadoran export base, and provide training tools to compete abroad and support the building of a new profile of formed producers and people interested in growing into international markets.
"To encourage the growth and diversification of national exports, we need the strengthening and development of a national export culture that seeks the employment generation and economic development. This is one of the ultimate goals of this campaign that we launched from PROESA, " president of PROESA, Sigfrido Reyes, said.
Employment generation, increase and diversification of export markets, positioning of Salvadoran exporters on international markets and improving the quality and processes are some of the advantages of the creation and strengthening of a national export culture, identified by PROESA.
Throughout this year, PROESA has developed various activities to promote the export culture nationwide. These include the development of awareness workshops executed in foreign trade for MSMEs, entrepreneurs and technical staff of the National Commission for Micro and Small Enterprises (Conamype).
The launch of this campaign is one of the actions taken by the president of PROESA, Sigfrido Reyes, to give continuity to the process of promoting an export culture and national economic development, and raise awareness about "it is time to export".
To learn more details about the event, follow us on our Twitter account: @Proesa_sv in #EsTiempoDeExportar hashtag.