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Jueves, 31 Octubre 2019 08:57

PROESA participates in 4th FEPCAÑA annual meeting.

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On October 18th, the fourth annual meeting of the Central American Federation of Sugarcane Producers FEPCAÑA called "Challenges of diversification in the sugar industry" was held at the Sheraton Presidente hotel in San Salvador.


During the presentations, points of interest for the sector were discussed, such as the current situation of sugar agribusiness in the region, short and medium term expectations, diversification, sustainability and new technologies for process improvements.


On behalf of PROESA the participation was in charge of the investment promotion specialist William Soriano, who had the opportunity to present the different investment and diversification opportunities for the sugar sector of El Salvador for the period from 2020 to 2035.


Among the points addressed is the level of productivity in the region, total exports of sugar worldwide so far in 2019, which amount to USD 23 billion, in which El Salvador has a participation of 200.5 millions of dollars.


Also in the area of ​​Central American confectionery exports, El Salvador ranks second in Central America, with a total of $ 36,624,000 dollars exported in 2018.


The challenge for the next few years is to take advantage of the opportunities for diversification and to enter the global market of green building materials with the use of Bagazo panels and panels of fiber, confectionery, rums, among others.


During the first half of 2019, El Salvador obtained $ 435.9 million in the net flow of Foreign Direct Investment (FDI), $ 148.5 million more than in the first half of 2018, according to the statistics of the Central Reserve Bank (BCR).


Each country receives its foreign capital, but they also experience its expenses through dividends, the profits generated by the subsidiaries and sent to their respective parent companies, as well as loans. However, the difference between both figures (inputs and outputs) is net FDI, which is an indicator used by international organizations to compare performance between countries.


The increase obtained in FDI was in the net investments that the Information and Communications, Electricity (mainly in non-conventional energy), and industry sectors had. Unlike 2018, which were the industrial sectors, commerce and financial and insurance activities.


The Central Bank indicated that FDI companies during the first half of 2019 remitted to their foreign shareholders $ 492.6 million in dividend payments, reflecting a growth of 35.6% compared to what was paid during January to June 2018.


This amount represents the highest amount paid in that period in the last eight years. In addition, incentives in the home markets, the free capital mobility of the Salvadoran market and the liquidity of the companies are among the main conditions for the transfer of these resources, said the Central Reserve Bank in its publication.


In 2018, foreign direct investments raised $ 287 million of investment, $ 118 million less than the same period of 2017, and much less than in 2019.




CLDP & USTR’s textiles & apparel program, “Building El Salvador’s Trade and Competitiveness in Textiles & Apparel to Strengthen Regional Economic Prosperity,” held   the workshop “Strengthening Effective Marketing Strategies and Practices”  at the Crowne Plaza hotel on 22 and 23 October, 2019.


The purpose of this workshop was to develop technical capacities of the sector by showing the fundamental principles of marketing, such as defining the defense of the brand, strengthening the presentation, creating new opportunities and optimizing research and development.


Both the CLDP (Program for the Development of Commercial Law) and the USTR (Office of the US Trade Representative) seek to improve regional prosperity by building human and institutional capacity through the program to support and strengthen the textile and clothing industry. The program focuses on four areas: innovation in operations and production processes; strengthening supply chain management; development of effective marketing strategies and practices; and improvement in the use of the CAFTA-DR agreement. The program also involves the private sector, academia and relevant government agencies through technical workshops and exchanges between stakeholders, with a view to creating shared knowledge and providing self-sustained support to develop the necessary skills that will allow the cultivation of human capacity and business opportunities that will result in an increase in economic competitiveness.



Salvadorean Tours launched the first online booking system for selling tours, activities and transfers in El Salvador. In this new platform, tourists, both national and international, can check the availability of all the experiences offered by the company and their prices in real time. Also, they will be able to carry out an online purchase process at the time quickly and safely. These are the best-selling day tours in the country with guaranteed daily departures from San Salvador, El Tunco and El Zonte as well as the activities most requested by visitors. Some of these are Canopy Apaneca, Buggies Apaneca, Kayak in Suchitlán, Boat ride in the Gulf of Fonseca, entrances to tourist places among others.


This new technology also allows any travel agency, hotels, restaurants or independent agents to enter the reservation system and sell these experiences in exchange for a commission for sale.It is a unique platform in the country that will allow small entrepreneurs in any corner of the country to sell their products to all tourists who visit the new Salvadorean Tours website.


Miércoles, 30 Octubre 2019 14:06

United States reduces travel alert for El Salvador.

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The US Department of State announced an update in the travel alert for El Salvador. Since October 1st 2019, El Salvador changes the travel alert from level 3 to 2. This is a positive advance for El Salvador and recognition of its changes in the security climate, allowing the increasing of more tourist and potential investors to the country.


With this change, the United States government will stop asking its citizens to reconsider traveling to El Salvador and will recommend taking precautionary measures. To determine a travel alert, the United States government takes into account a wide range of factors related to security in the country, and updates the alert when security conditions warrant it, which is the only factor used to make a readjustment.


One of the main missions of the State Department is to provide services and protect the lives of US citizens abroad. Monitoring security conditions is a commitment to the protection of Americans who travel or live outside the US. Travel alerts do not reflect the nature of bilateral relations with any country.




Lunes, 30 Septiembre 2019 16:01

El Salvador at the forefront of Offshore Business Services

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In El Salvador, in recent years, the Offshore Business Services (OBS) industry has experienced accelerated growth, bringing together different companies of great prestige and renowned such as Skyes, Teleperformance, Convergys, Telus, The Office Gurus, Atento, among others.


Although, in the beginning, this market in El Salvador was destined to the Contact Center, or voice services, at present the country has invested in niches of greater added value, with which it is capturing more investments for the sector of Business Process Outsourcing BPO's, that consist of the subcontracting of services like data consolidation, processing of orders, banking conciliations, transactions, accounting of fixed assets, management and administration of human resources, virtual administrative assistants, among others. These services require greater academic preparation on the part of its employees, in addition to an advanced level of English.


The country is also making inroads into Information Technology Outsourcing ITO's sector services, which include software development, testing, business process management (BPM) and application management. According to Jessica Bukele, Offshore Business Services Investment Specialist at PROESA, "El Salvador offers the most competitive and sustainable destination in Latin America, with a proven track record of success in call center operations. The sector has grown double digits in the last 13 years.


Currently the Offshore Business Services sector (OBS) generates over 29,000 direct jobs and is part of the 80 local and foreign companies that have applied to the benefits of the International Services Law. Together they have invested over US$121 million since 2005. The five most important call centers for the number of jobs they have are Atento, Concentrix, Sykes, Teleperfornance and Telus, each employing 2,500 and 5,800 people. 


The Autonomous Port Executive Commission (CEPA), along with the Export and Investment Promotion Agency of El Salvador (PROESA), on September 8 launched an international public bidding to establish the country's first Public-Private Partnership (PPP), aimed for expanding, construct and equip a new  cargo terminal at El Salvador International Airport .


The announcement was published to the media and was later made official by the president of the Millennium Challenge Corporation (MCC), Sean Cairncross,; the United States ambassador in El Salvador, Ronald Douglas Johnson; the Minister of Foreign Affairs, Alexandra Hill; the president of the board of directors of Fomilenio II and private secretary of the presidency, Ernesto Castro, and the president of the Autonomous Port Executive Commission (CEPA), Federico Anliker.


Fomilenio II has accompanied this project with technical and financial support as a mechanism to attract investment to the country.


The project will be divided into two phases: the first one will consist on financing, design, expansion, construction, equipment and improvement of the maintenance and operation of the existing cargo terminal at the Airport. The budget for this phase amount  $ 11.7 million, excluding IVA.


As a result of this phase, the authorities expect the cargo mobilization capacity to increase from 26,600 tons per year (T / yr) to 52,000 T / yr.


The second phase will consist on financing, design, construction, equipment, maintenance and operation of a new cargo terminal. These phases will have an additional term of 20 years, with an investment of $ 44 million and aims to increase the capacity of the terminal to mobilize cargo up to 73,000 T / y. Both phases include maintenance and operation during the contract by the private operator.


The bidding offers will be received on February 12, 2020 and the opening of the offers will be made on March 12, 2020.


After an evaluation process, the contract of the awarded offer must be approved by the Legislative Assembly. A PPP is a contract between a public and a private entity, where the private party assumes substantial financial, technical and operational risks, in the design, financing, construction and / or operation of a public good or service for a limited period of time to change of compensation and orientation of state resources to social priorities.


The Export and Investment Promotion Agency of El Salvador PROESA participated in the signing of the Declaration of Municipal Legal Stability, together with the associations of Municipalities of Los Nonualcos, El Bálsamo and the Town Hall of Soyapango.


The declaration seeks to guarantee legal stability for investors and municipalities, develop instruments and regulations that encourage and facilitate public and private investment, taking advantage of the favorable climate for the businesses that is perceived in the country. Likewise, promote territorial development and generate jobs through new investments in municipalities.


For PROESA, this declaration constitutes an initiative that seeks to establish friendly conditions for the investment attraction in the areas outside the capital, San Salvador.,  generating employment opportunities.



The tourism cabinet takes a new step to transform El Salvador as one of the most important surf destinies in the region, through the Declaration of Tourist Zone of National Interest Surf City, La Libertad, which will boost this tourist corridor.


The declarated area inlcudes 21 Km of beach, starting from Walter Thilo Deininger Park to El Zonte Beach, with more than  250 tourism based business in areas such as restaurants, accommodation, entertainment, transportation and information. This will allow the area to welcomeand satisfy the needs of the market segment.


With the Declaration of Tourist Zone, they expect to be recognized by the Government so that they can aim efforts in technical training, tourism promotion, investment attraction, governance and destination management.


At the event, authorities will also declare La Paz Beach, Punta Roca and El Zonte Beach as a Touristic Center of National Interest, following the previous declaration of El Tunco Beach.


Fist Actions.


In the framework of the event, the Tourism Minister announced that the Touristic Complex of La Libertad Port, a property of CORSATUR, will house the Naval Force offices and Salvadorian Surf Federation.


An agreement was signed with the National Defense Minister and Tourism Police, which will guarantee security for tourists  in the zone. Jaime Delgado, President of the Surf Federation , received the keys of the campus.


In the first 100 days of the new Government, important arrangements have been made for Surf City, such as: The First Tourism Cabinet establishment, the launch of the First Territorial Development Plans, Sustainable Development and Competitive Touristic Model, with investment offers, territory uses, connectivity and governance.



The Export and Investment Promotion Agency of El Salvador (PROESA) attended the beginning of the construction of the Cemento Regional’s Plant, a company of Grupo Monterrey, located in Acajutla, Sonsonate.


The grinding plant will have the capacity to produce 120,000 tons of cement annually, in an environmentally friendly way, meaning, it will not generate dust clouds or noise. It is expected to generate approximately 400 direct jobs.


The Guatemalan cement company found in the current government of El Salvador the facilities to carry out the construction of the processing plant in Canton San Julián, Acajutla.


According to the authorities, the project has already generated 200 direct jobs . Once it starts producing, it will enable the creation of 600 indirect jobs.


El Salvador, as part of his investment attraction legal frame, has the Competition Act, which encourages foreign investment, givingprotection to entrepreneurs.


According to representatives of the company, the grinding plant will be built on a 10-block plot. It will be located on the edge of the road that leads to Sonsonate from Acajutla, and it will be inaugurated on December this year.


They assuredthat the proximity of the industrial dock will facilitate the import of raw materials from Asia and that their business model will be based on generating competition. This will ensure that there is no shortage in the national market.


The factory will produce quality cement with 20% more resistance than the products known to date.


In order to promote social responsibility, the cement company promised to the mayor of Acajutla, Richard Zepeda, to help 100 families with limited economic resources, with first need products that will be delivered each month.


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