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AES starts operations in El Salvador in 1998, during the privatization of energy distribution companies. Initially, the AES Corporation acquires the CLESA company and the Electricidad de Caracas (EDC), a Venezuelan energy group, under the name of ENERSAL, acquires CAESS and EEO shares. DEUSEM is acquired by CAESS.


In 2000 the AES Corporation acquires the majority shareholding of the EDC group of Venezuela and therefore its assets abroad,  that is how CAESS, EEO and DEUSEM become companies of AES El Salvador, together with CLESA.


The AES Corporation decides to invest in El Salvador, recognizing the value and energy of its people, the constant development of its service infrastructure and above all thanks to a clear vision of progress.


The investment of AES in El Salvador, since it entered the country, exceeds US $ 900 million, including the distribution and generation companies, as well as the new 100 MW photovoltaic solar generation project Bósforo.


Nowadays, the magnitude of the operations of AES in El Salvador places them as one of the main investment groups of the country, oriented to provide a service of constant industrial and commercial growth, and in that way it contributes to improve the quality of life of the population through world-class energy solutions.


The company AES El Salvador, has a workforce of 1,800 employees who carry power to approximately 75% of the national electricity market, since the company has a local presence in the country with four distribution companies.


Additionally, AES El Salvador has two clean energy generation plants: AES Nejapa, based on biogas and AES Moncagua, with a photovoltaic solar source.


This is reaffirmed by the president of AES El Salvador, Abraham Bichara: "We have ventured into efficient public lighting projects, solar photovoltaic self-supply, distributed generation, and we also have global experience in energy storage".


The distributors of AES El Salvador each year make investments to increase the coverage of the electrical distribution network, improvement works in the network and in technology to provide a better electric power service that takes more than 1 million 380 thousand customers.


According to data from AES El Salvador, in 2017 the distribution companies CAESS, CLESA, EEO and DEUSEM invested US $ 38.5 million in improving and expanding the energy service. They also started the construction of the Bósforo project.


Currently AES El Salvador, together with Corporación Multi Inversiones (CMI), is developing an important project to generate 100 MW of energy with a photovoltaic solar source, with an investment of 160 million dollars. 70% of the investment of the Bósforo project is financed by important multilateral banks.


During 2018 AES El Salvador, through its distribution companies CAESS, CLESA, EEO and DEUSEM, will invest $ 33.1 million dollars for operation, maintenance and expansion of the electric service.


For more than ten years, AES El Salvador has been developing social responsibility programs based on aspects inherent to its business activities, and they have been conceived under a vision of sustainability. This has allowed us to align ourselves with the Sustainable Development Goals (SDGs) promoted by the United Nations Global Compact, in order to continue contributing to improve the quality of life of Salvadorans.


The programs focus on four fundamental pillars: rural electrification projects that make it possible to access energy for populations that did not have this service (AES Energía Rural); Education in efficient and safe use of electricity (AES Education); environmental conservation and biodiversity programs (AES Environment); as well as training for the development and inclusion of women (AES Women).


AES El Salvador is concerned to accompany the economic growth of the country, providing the electric service required by homes, businesses and industries under a sustainable approach, which allows to ensure the protection of natural resources for future generations.


AES El Salvador believes that sustainability has one of its main foundations energy efficiency, which is why it provides permanent training, information and advice, strengthen its technological tools to assist its customers, and have permanent programs aimed at create a culture of responsible and safe use of electricity in the new generations.


Thus, AES El Salvador develops actions that promote the efficient use of electricity, as well as providing solutions to reduce the high consumption of energy in the home and generate a positive impact on the environment:

  • Campaign "Illuminating your economy". A commitment to the development and strengthening of the culture of efficiency and energy saving in commerce, industry and in Salvadoran homes. It provides the population with useful tips on how to achieve high energy efficiency, which can be applied in sectors such as industry, commerce and home.
  • Energy Efficiency Manual. AES El Salvador, together with the Central American University, UCA, created the Energy Efficiency Manual, a reference material and a practical guide for technical training, which provide tools that help businesses operate more efficiently.
  • Magic Energy. Since 2007, we have taken our Magical Energy educational program to the communities and schools of the country, with the aim of creating a culture of awareness about the valuable resource of electric power.


The AES Corporation, is a global energy company with more than 30 years of experience and presence in 15 countries, which generates and serves the electricity that makes business development possible and improves the quality of life of millions of people. 

El Salvador, por medio del Organismo Promotor de Exportaciones e Inversiones de El Salvador (PROESA), participó en la IV Reunión Económica Bilateral El Salvador-Taiwán 2018, que se realizó en la ciudad de Taipéi, Taiwán, este día.

Este evento no solo constituye una plataforma para las cooperaciones de industria y comercio bilateral, sino que ofrece un punto de encuentro idóneo para demostrar las ventajas competitivas y el excelente ambiente de inversión en El Salvador.

Asimismo, se espera establecer contacto con potenciales inversionistas taiwaneses, instituciones públicas, y empresas privadas interesadas en establecer inversiones en la región, presentando las oportunidades y el potencial que ofrece El Salvador en todos los sectores estratégicos del país.

Durante la pasada edición participaron más de cien funcionarios gubernamentales, así como empresas de ambos países que trataron temas como el fortalecimiento de la cooperación comercial e industrial y las inversiones bilaterales entre Taiwán y El Salvador.

Además, paralelamente a la reunión, se firmó un acuerdo de cooperación cuyo fin es promover el comercio bilateral y las inversiones, así como los intercambios en el área del turismo y la tecnología.

El encuentro cuenta con la organización y apoyo del Consejo para el Desarrollo del Comercio Exterior en Taiwán (TAITRA), junto con la Asociación China para la Cooperación Económica Internacional (CIECA), a través de la Oficina del Consejero Económico de la Embajada de la República de Taiwán en El Salvador.

PROESA también se apoya a una delegación de empresas salvadoreñas durante su participación en la feria Food Taipei 2018, en el cual se les asistirá en la identificación de potenciales inversionistas del sector agroindustrial que también formen parte del evento, ayudándoles a establecer contacto para la posible generación de lazos comerciales.

Para conocer más sobre los servicios que PROESA ofrece a exportadores e inversionistas, visite nuestro sitio web, llame al (503) 25927000 o escriba a   Esta dirección de correo electrónico está protegida contra spambots. Usted necesita tener Javascript activado para poder verla.   y Esta dirección de correo electrónico está protegida contra spambots. Usted necesita tener Javascript activado para poder verla. .



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25 de junio de 2018

Lunes, 11 Junio 2018 11:02


Guia Café I Descargar.



Guía Café II. Descargar.




PROESA with the support of the United States Agency for International Development (USAID), held from May 15 to 16, 2018, the V Business Meeting "A world to export 2018".


The objective of this meeting is to promote the Salvadoran exportable supply of the agri-food, diverse manufactures and services sectors to potential international buyers, in order to expand it to new markets.


On this occasion, 78 exporting companies met with 16 buyers from: the United States, Guatemala, Honduras, Panama, the Dominican Republic and Brazil, where immediate sales of more than US $ 25,000 were negotiated and medium and long-term sales were projected. US $ 2,626,378.00


Salvadoran exports of goods reported US $ 1,482.5 million during the first quarter of 2018, higher by US $ 44.9 million than in the same period of 2017. This represents a year-on-year growth of 3.1%, according to the Central Reserve Bank (BCR).


HIDROEXPO started operations in El Salvador in 2002, with an initial investment of US $23.5 million, integrated by 34 greenhouses, 4 screened houses, packaging plant, fertirrigation systems, automated nursery, cold storage, cellars and reservoirs in a land area of 50 hectares.


The company of the agroindustry sector, is located in the Pipil Free Zone in the department of La Libertad, as the result of a joint investment of Salvadoran and Israeli capital through Rizk Alla Brothers Ltd, dedicated to the production of chili pepper (Bell pepper) and tomato (Beef), under controlled greenhouse conditions. Today, the company is fully Salvadoran.


In accordance with the Ministry of Economy, to initiate the production of vegetables in the Pipil Free Zone, 25% of the investment was shared with joint investors and the remaining 75% of the cash requirements was made through bank financing and/or capital contributions from other institutions.


Hidroexpo Initially exporting between 30 and 40 containers per week of tomato it is estimated that around 600 direct jobs were generated.


Today it has specialized in bell peppers (chili pepper) and in 2016 it is estimated that 200 direct jobs and 600 indirect jobs were generated.


According to the Hidroexpo’s General Manager, Rodrigo Martínez: “What we do is produce, classify and export chili pepper to the US market. The company has been exporting over 14 years, we produce between 150 and 250 containers each 8-month production cycle, complying with the health protection protocols of the countries, which oblige us to prepare quality standards and minimize any risk of pests”.


Hidroexpo currently exports 1,800 tons of chili pepper, valued at US $3 million, 99% to the United State market, especially to: Houston, Miami, New Orleans and Delaware. The rest is exported to Nicaragua, Panama and Venezuela. The main export clients are Del Monte and Lipman Products.


Hidroexpo foresees increasing its exports of chili pepper to the North American market taking advantage of the current production capacity; produce other vegetables such as Roma tomatoes (cooking), cucumber, aubergine and habanero and boost an electrical power generation project for vegetable production under greenhouses, taking advantage of the Tax Incentives Act to Promote Renewable Energies.


The textile sector expects an increase in jeans sales in the US market in the next 4 years, as highlighted by the study of Market Trends: Jeans United States, prepared by the Export and Investment Promotion Agency of El Salvador (PROESA).


According to the document, jeans sales were impacted by a change in consumer preferences towards casual and athletic styles, and this product has also been affected by the low performance of premium and super premium jeans sales, mainly to lower product launches and lack of new designs and styles.


Likewise, the vintage trend, also known as retro, has been positioned in the economic and standard category, and this consists of retaking designs from the 60s, 70s and 80s, in which it is sought that the pairs of jeans are unaltered or carefully retouched with minimal adjustments, preserving the original styles.


This has caused that the majority category of jeans sold are the economic ones, which represented 61% of the total of jeans sold in 2017 in the USA, with more than 338 million sold pairs, which represent more than USD 6,471 million.


It is expected that the economic category will grow the most with 1.8% in the average volume of sales, raising the average sales value by 4.6%, standard jeans will grow 1.6% with respect to the volume of sales, increasing the value of these to 4.4%, while Premium and Super Premium styles will decrease their volumes by -2.5% and -3.4%, respectively.


The companies with the largest market share are Walmart with 17.4%, VF Corp with 15.9%, GAP with 9.8% and Target with 7.6%.


These trends would represent an export opportunity for Salvadoran textile and clothing companies in El Salvador.

The Government of El Salvador, through the Export and Investment Promotion Agency of El Salvador (PROESA), presented this day the InvEStment Portfolio, which seeks to promote the attraction of domestic and foreign investment in the country.


It is an investment promotion tool that exposes 15 projects that are located in the sectors of energy, manufacturing, services, tourism and the real estate industry; and they are divided into 7 municipalities: San Salvador, Nahuizalco, San Luis La Herradura, San Luis Talpa, Puerto de La Libertad, Moncagua and Mercedes Umaña. Together, they have an investment intention of more than USD 12 million.


The energy sector has 3 projects exposed, which are the San Simón I and II hydroelectric plants, and the Tangalona hydroelectric generation plant. The portfolio also includes the real estate projects called "Live" and "San Marcos Buena Vista".


The service sector is represented by the proposals for strengthening municipal finance services, and the process and water sustainability laboratory.


The  InvEStment Portfolio also includes two projects located in the manufacturing sector: the aeronautical class I factory and the expansion of a plant specialized in the production of medical equipment and industrial safety.


Finally, six projects are located in the tourism category: Fisherman's Resort Life, the Joya del Pacifico Residential Condominium, Eco Cabañas Joya del Pacifico, Hostal Villas de Nazareth and Abraham La Montaña, Hotel Villa Dovela San Benito and Hotel Rancho Argueta y Torogoz rent-a-car.


"El Salvador has great potential for the establishment of investment projects in manufacturing, energy, tourism. That is why the  InvEStment Portfolio is very important. With this initiative we have a portfolio of investment projects defined within a reasonable period of time, "said Sigfrido Reyes, president of PROESA.


This initiative was developed thanks to the financial support of the Inter-American Development Bank (IDB), within the framework of the "Support Program for Productive Development for International Insertion", and the hiring of the consulting firm León Sol Arquitectos Constructores, which identified the feasibility of each of the projects.


For its part, the Ministry of Foreign Affairs will actively support the promotion and dissemination of the tool internationally through embassies, consulates and, especially, with the program of Economic, Commercial and Touristic Advisors (CECT).


"We are convinced that this initiative is very valuable and will result in benefits in the immediate future, since there are factors that make El Salvador an increasingly attractive destination. Among them are the qualified workforce and the work mysticism that our citizens have. It is a big country like its people, "said Jaime Miranda, Deputy Minister of Cooperation for Development of El Salvador.


The digital format of the Investment Portfolio, both in English and Spanish, can be downloaded from the PROESA website, at the following address:


El Salvador, through the Export and Investment Promotion Organization of El Salvador (PROESA), participated in the Apparel Textile Sourcing Miami (ATS-M), which was held in Florida, United States.


ATS-M is the leading clothing and textile fair in Miami, with more than 3,500 registered attendees, including executives from Zara, Perry Ellis, Gap Inc., among others, and hosted more than 200 national and international manufacturing companies they presented a range of products and process solutions in the field of manufacturing and supply services.


Attendees had the opportunity to participate in more than 20 seminars that were held over three days, within which issues related to sustainability, global sourcing, supply chain, social compliance, influencer marketing and brand strategies were addressed. They were taught by industry experts, designers, bloggers and economists.


Within the framework of this activity, PROESA participated in the seminar entitled Latin America Trade Commissioners Panel, of which the agency had a speaker, along with their counterparts from Mexico, Peru and Guatemala.


The activity also brought together leaders and experts from the apparel, manufacturing, retail and affiliate businesses to educate, network, share market intelligence, discuss pressing issues and engage in conversations that energize the flow of global commerce.


The meeting welcomed the main manufacturers of the textile sector from 15 regions such as China, Bangladesh, India, Pakistan, Mexico, Honduras, Peru, USA, and more.


Also, the participation of the president of the Chamber of Commerce of China for the Import and Export of Textiles and Clothing (CCCT), Mr. Cao Jiachang. The CCCT is the largest textile and apparel trade agency in the world, with more than 12,000 member companies operating in 34 provinces.


ATS-M also had the presence of organizations such as the Miami Convention and Visitors Bureau (GMCVB), the Bangladesh Export Promotion Office (EPB), Pro Mexico, Pro Colombia, Pro Nicaragua, among others.


PROESA con el apoyo de la Agencia de los Estados Unidos para el Desarrollo Internacional (USAID), llevaron a cabo del 15 al 16 de mayo del 2018, el V Encuentro de Negocios “Un mundo para exportar 2018”.


El objetivo de este encuentro es promocionar la oferta exportable salvadoreña de los sectores de agroalimentos, manufacturas diversas y servicios ante potenciales compradores internacionales esto con el fin de expandirla a nuevos mercados.


En esta ocasión 78 empresas exportadoras se reunieron con 16 compradores provenientes de: Estados Unidos, Guatemala, Honduras, Panamá, República Dominicana y Brasil, donde se negociaron ventas inmediata de más de US $25 mil y se proyectaron ventas en un mediano y largo plazo de US $2,626,378.00


Las exportaciones salvadoreñas de bienes reportaron US $1,482.5 millones durante el primer trimestre del 2018, superior en US $44.9 millones a lo registrado en igual período de 2017. Esto representa un crecimiento interanual de 3.1%, según el Banco Central de Reserva (BCR).


HIDROEXPO inició operaciones en El Salvador en el año 2002, con una inversión inicial de US $ 23.5 millones, integrada por 34 invernaderos, 4 casas mallas, planta empacadora, sistemas de fertirriego y vivero automatizado, cuartos fríos, bodegas y reservorios, en un área de 50 hectáreas de terreno.


La empresa del sector agroindustrial, ubicada en la Zona Franca Pipil en el departamento de La Libertad, nace de una coinversión de capital salvadoreño e israelita por medio de Rizk Alla Brothers Ltd., dedicado a la producción de chile pimiento (Bell pepper) y tomate (Bif), bajo condiciones controladas de invernadero, hoy en día el capital es salvadoreño.


De acuerdo al Ministerio de Economía para iniciar la producción de hortalizas en la Zona Franca Pipil, el 25% de la inversión fue participación de coinversioncitas y el 75% restante de los requerimientos de efectivo se realizó con financiamiento bancario y/o con el aporte de capital de otras instituciones.


Hidroexpo inicialmente se exportó entre 30 y 40 contenedores por semana de tomate y se estima que se generaron alrededor de 600 empleos directos.


Hoy se ha especializado en chile pimiento y se estima que en 2016 generó 200 empleos directos y 600 indirectos.


De acuerdo al Gerente General de la empresa, Rodrigo Martínez: “Lo que hacemos es producir, clasificar y exportar chile pimiento al mercado de los Estados Unidos, la empresa lleva más de 14 años exportando, produce de 150 a 250 contenedores cada ciclo de producción de 8 meses, cumpliendo con los protocolos de protección sanitaria de los países, lo que nos obliga a elaborar estándares de calidad y minimizar cualquier riesgo de plagas”.


Actualmente la empresa exporta 1,800 Tm de chile pimiento, valorado 3 millones de dólares, un 99% al mercado de Estado Unidos, especialmente a: Houston, Miami, New Orleans y Delaware, el resto se exporta a Nicaragua, Panamá y Venezuela. Los principales clientes de las exportaciones son Del Monte y Lipman Products.


Hidroexpo, tienen previsto aumentar la exportación de chile pimiento al mercado Norte Americano aprovechando la capacidad productiva actual, producir otras hortalizas como: tomate romo (cocina), pepino, berenjena y chile habanero e impulsar un proyecto de generación de energía eléctrica para la producción bajo invernaderos de hortalizas, aprovechando la Ley de Incentivos Fiscales para el Fomento de la Energías Renovables en la generación de electricidad.



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